The Velveteen Stabit: Pins, Patches, Etcetera.


Things To Do Lancaster caught up with one of the cutest couples in Lancaster—Emily Moccero and Evan Young of The Velveteen Stabit.

Emily and Evan accumulated quite a collection of lapel pins and in an attempt to display them, they came up with velvet-lined cork boards—thus the name “Velveteen Stabit.” After making a few of the corkboards, they looked into designing their own pins to go along with the boards. However, the pin sales really took off and they realized they enjoyed designing the pins that they kept on keeping on!

Things To Do Lancaster: What style would you say your pins are?
The Velveteen Stabit: We try to design things that we want to wear, and since there are two of us, our style is a little schizophrenic; both of our personalities show throughout our line. A few of our pins feature various types of wings which are inspired from different vintage auto/moto logos, and some of our designs have elements which are more inspired by fantasy. All of our designs have clean and simple lines and can be appreciated by a range of audience. We feel that our unique sources of inspiration are a good representation of who we are as people, and as a result, who we are as a brand.

TTDL: Is there anything special about the quality of materials?
TVS: As far as materials go, theres not too much to it – metal and colored enamel (enamel is essentially glass in this context). However, something to note is that the majority of enamel pins in our class are manufactured overseas, but we make sure that ours are 100% made in USA. We’re proud of that!
TTDL: Tell me how you create a pin from start to finish.
TVS: It all starts out with an idea. Sometimes we have long brainstorming sessions and other times a good idea will just randomly pop into one of our heads. After the idea is agreed on, we discuss how it should look and do some rough sketches. It is then translated into Adobe Illustrator where it is made into a vector file. Here is when we do all the fine-tuning on the designs and pick colors and size. The finished design is then sent to our USA manufacturer. While we are waiting on production (about a month), we design our packaging card.  Once we have the physical pin in hand we can do our product photography, online store listings, and some social media marketing.  Taking great photos and showing off our pins (marketing) are the biggest part of the “job” and it’s a lot of fun.
Additionally, The Velveteen Stabit also has a huge stock of amazing vintage pins and brooches available on their website. “We have so much fun finding them at flea markets and antique stores— it really makes for an exciting day!” Certain Saturdays in the summer are reserved for “flea market dates.” They also don’t just sell pins—they’ve got a range of patches and hats, and have recently started collaborations with other local Lancaster artists to design bandanas and pins as well.

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